Joanne C. Gerstner
Email: joanne at joannecgerstner.com
Twitter: joannecgerstner

An experienced, educated, award-winning, and skilled professional journalist. Decisive, creative, and results-oriented professional in print, business engagement, web, social networking, TV/radio, and university-level education. Successful business and leadership background, serving as a membership-elected President, Chair of the Board, and VP/Development for a growing, 501(c)3 non-profit international organization supporting professional women and students in sports media. Conversational in German and French, with translation abilities. Master’s degree graduate from the Medill School of Journalism at Northwestern University. 2012-13 Knight Wallace Fellow at the University of Michigan, study concentration on athletes and concussions.

Current: Co-author, Back in the Game: Why Concussion Doesn’t Have to End Your Athletic Career; Sports Journalist in Residence/Professor of Journalism, School of Journalism, Michigan State University; freelance sports contributor, The New York Times.

Education: B.A., Journalism, Oakland University – departmental honors, former varsity tennis team member, university academic honors/commendation every semester M.S., Journalism, Medill School, Northwestern University – Steve Saler/Newsweek fellow.

Experience: Journalist – Detroit News (1999-2009), Lansing State Journal (1996-1999), USA Today staff loaner (1998), Cincinnati Enquirer (1995), NBA Inside Stuff/PGA Magazine associate editor (1993-1994), Flint Journal (1993).

Owner of Gerstner Media LLC. Offering media services such as social and traditional strategic consulting, writing, editing, and business/HR communications project management. Ongoing clients include: the New York Times, espnW.com, ESPN.com, University of Michigan Athletic Communications, U.S. Olympic Committee, Redline Publishing, ESPN.com, espnW.com, University of Michigan Health Center.

Freelance writer: Work has appeared in Signature Magazine, AYP Magazine, Go! (AirTran airline magazine), Salt Lake Tribune, Miami Herald, Medill Magazine, Overtime Magazine, Oakland University Magazine, NPR.com

TV/radio/conference appearances: ESPN, NPR, South by Southwest Interactive Sports 2015 panelist, BBC, hosted radio shows on WDFN and WKAR, guested on numerous shows across the U.S. and Canada. Panelist, South By Southwest Interactive Sports 2015; Have delivered lectures at Central Michigan, University of Michigan, Wayne State, Michigan State, Iowa, Northwestern, and Oakland Universities. Also an invited speaker to assembly at the Associated Press Sports Editors annual conference. Commencement speaker, Oakland University.

Educator: Sports Journalist in Residence, Michigan State University, Associate adjunct professor, Madonna University and University of Detroit Mercy; lecturer, Oakland University. Profiled in Strategic Sports Communications textbook.

Other involvement: President (2004-06), Chair of the Board (2006-08), VP of Development (2008-09), VP of Outreach (2012-13), Student Chapter Coordinator (2015-16) Association for Women in Sports Media.